Let Your Style and Space Smile With SHEIN's Fun-Filled Collections With The Smiley® Company

SINGAPORE,Feb. 17,2025 --Get ready to smile big! Global fashion and lifestyle online retailer SHEINhas teamed up with The Smiley® Companyto launch two extensive collections featuring the Newmoji®and SmileyWorld®brands. Designed to spread positivity,these collections bring a pop of personality to everything from fashion to accessories and home décor.

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"We're thrilled to launch a new range of Newmoji® products with SHEIN and build on the SmileyWorld® product offering," said Janet Wilson,Chief Product Officer – Lifestyle Consumer Products at The Smiley® Company. "This collection centers on fun and positivity,allowing customers to express their emotions and individuality. SHEIN is a fantastic partner with a vast global reach,and we can't wait to see how people engage with these products."

The SHEIN x Newmoji Collectionbrings everyone's favorite digital icons to life,creating a collection that captures the playfulness of digital expression.From quirky accessories to statement apparel,these items are packed with personality. The SHEIN x SmileyWorld Collectionfeatures iconic Smiley designs that deliver a jolt of color,positivity,and energy to any look or space.Both collections offer something for everyone with items at a range of price points.

The Newmoji® and SmileyWorld® brands created by Nicolas Loufrani showcase innovative emoticons. Building on the success of SmileyWorld,which was created to capture emotional expression during the digital revolution,Loufrani introduced Newmoji®. Newmoji features hyperrealistic and 3D icons that reimagine emoticons with hand-drawn designs and animated styles.

The SHEIN x NewmojiCollection and the SHEIN x SmileyWorld Collection are now available globally on www.shein.com. SHEIN is calling on fans to share their favourite pieces from the collections on social media using the hashtags #NewmojixSHEIN and #SmileyWorldxSHEIN.

About SHEIN

SHEIN is a global fashion and lifestyle online retailer,offering SHEIN branded apparel and products from a global network of vendors,all at affordable prices. Headquartered in Singapore,SHEIN remains committed to making the beauty of fashion accessible to all,promoting its industry-leading,on-demand production methodology,for a smarter,future-ready industry.

About The Smiley® Company

Founded in 1972,The Smiley® Company is a global lifestyle brand that has become a universal symbol of happiness,and optimism. With its iconic Smiley face,the company has influenced pop culture,fashion,and art for over five decades. Beyond its signature design,The Smiley® Company is dedicated to spreading joy through innovative collaborations,products,and experiences that inspire a sense of community and well-being around the world.

About Newmoji®

Newmoji® is a design-focused brand with a unique approach to iconography that improves the way we communicate through emoticons,complementing our sense of style and fun,enriching,and intensifying our interactions. Newmoji® will evolve how we use emoticons,innovating and transforming them to create new,fresh,and design focussed icons that enhance our experience even further,from digital communication to trending products.