From June 26 to 28, 2026, the 6th Hunan Tourism Development Conference kicked off in Xiangtan, hometown of the great man. This marks the first time a city within the Changsha-Zhuzhou-Xiangtan Metropolitan Area has hosted this grand event, and it also heralds a brand-new journey for Hunan’s cultural tourism industry after its output value topped the one-trillion-yuan mark.

Hometown of the great man, a land imbued with revolutionary heritage; time-honored Lotus City brimming with youthful vitality. Boasting a 1,500-year urban construction history, Xiangtan city stands as a pivotal birthplace of Huxiang culture. Blending ancient charm with modern dynamism, the city boasts idyllic street scenes filled with local flavors and exquisite natural landscapes, coupled with thriving cultural tourism and innovative industries. Radiating youthful spirit, Xiangtan has evolved into a vibrant and promising cultural tourism destination and livable city within the Changsha-Zhuzhou-Xiangtan Metropolitan Area.

Centered on the core theme "Carry Forward the Revolutionary Legacy, Sustain the Red Bloodline, and Advance High-Quality Development of Red Tourism in Hunan", the conference fully interprets Xiangtan’s city brand positioning: "Red Hotland, Youthful Xiangtan". It has elaborately built a three-dimensional activity framework of "3+5+1", consisting of three major core events, five supporting activities and the commercial concert Dynamic Changsha-Zhuzhou-Xiangtan. The framework showcases the robust vitality and innovative momentum of red cultural tourism across Hunan in all dimensions. During the conference, Hunan will systematically review the achievements of provincial red tourism, arrange key tasks for the next phase, and release special policies and measures to fuel high-quality development of red tourism, driving the upgrading of the province’s cultural tourism industry.

Empower urban development with grand conferences and energize all-region development through cultural tourism. Taking the conference as a writing brush and development as the backdrop, Xiangtan unfolds a brand-new panorama of all-for-one tourism featuring "Red Shaoshan, Dynamic Xiangtan, and Charming Changsha-Zhuzhou-Xiangtan", propelling Hunan’s cultural tourism industry toward a new phase of higher quality, distinctive features and greater vitality.